Best blogs from 3A and 3E

Dear students of 3A and 3E,

You should still remember our blogging program. You may still remember that the best blog from each class will get a prize. Now is the time for prize award.

The criteria are:
- The completion of the blogging assignment (40%)
- The quality of the English (40%)
- The beauty of the blog (20%)

Class 3A
The best blog from 3A is by Irfan. Unfortunately, you cannot see the blog again now. The postings on the marketing topics have been deleted. However, as of the end of January 2009, he has completed the blogging assignment with good quality of English and blog arrangement.

The second best blog is about Coca-cola and Nestle. It is completed in February 13 (a bit late), with top quality of English. The blog is not top quality yet in the beauty. However, as a whole, this is a great Marketing English class blog. The address is: http://ritzhereon.blogspot.com/. This is by Eritrika Widyawati.

Class 3E
The best blog from 3E is about “Teh Sosro”, completed in January 2009. The English is great. The posting is complete. The blog is beautiful. This is an excellent blog for our class. Visit it at: http://r1sm4m0y.blogspot.com/ Thumbs up!!! This is by Risma.

The second best blog from 3E is about Garuda Food and was also completed in January 2009. The English is good. The beauty of the blog, however, still can be improved. This blog can be visited at: http://garudafood-diee.blogspot.com/. This blog is by Dyah.

CONGRATULATION TO THE WINNERS.
I AM PROUD OF YOU ALL.
Sugeng

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Posting Status of 3E blogs and assignment due by 16 January 2009

Dear beloved students of 3E,

Sorry, it is quite sometimes I do not write anything for you.

Please be informed that the mid-term score consists of presentation score only. No scores from blogging is accommodated yet as your blogs are still at the beginning stages. As you can read in the course outline, the blogging has high weight in the scoring. So, if your blogging has extremely low or high scores, you final score may be very much different from your mid-term score.

I am sorry that I have a list of 24 names (who took the presentation test) but there are only 23 blogs listed to me. And from the 23 blogs listed, four of them are dead or have no posting. In other words, only 19 blogs are active. Therefore, please blog actively. Please write your full name for you identity in the blog so I may not wrongly perceive your postings as belonging to someone else.

Below is the name of the blogs listed to me and the topic that have not been posted yet.

Wahyu Kurnia: all topics done. Great!
Agustin Indrawati: - all done topics done. Great!
Tri Rahayu Ningsih: - Please proceed to topic 4
Dyah - Please proceed to topic 4
Dony Christ - - Please proceed to topic 4
Wevy - Please proceed to topic 4
Makdor - Please proceed to topic 4
Ony - You missed topic 2. Please post for it.
F. Gigih Jefri W - Please proceed to topic 4
http://Vie-vie.blogspot.com/ - No posting at all. Please do topics 1, 2, 3, 4
Ila Puji Lestari - Please do topics 3, 4
Nablink? - Please proceed to topic 4
Adhye - Please do topics 2, 3, 4
Rina - Please proceed to topic 4
Hilda - Please proceed to topic 4
Johan - Please do topics 2, 3, 4
Selvi - Please proceed to topic 4
Risma - Please proceed to topic 4
Fifi Fatmawati - Well done. Great!
Salman Fariz - Please do topics 2, 3, 4
http://teddybear-yamaha.blogspot.com/ - No posting at all. Please do topics 1,2,3,4 http://rickyz.blogspot.com - No posting at all. Please do topics 1,2,3,4
Reny Oktavia - Please do topics 3, 4

Thanks for your attention and I am looking forward to reading your postings by JANUARY 16, 2009.

Best regards from Brisbane,
Sugeng

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Topics to write by January 10, 2009, by 3-A students

Happy new year for you all.
May the new year brings you a lot more happiness.

Students of 3A,
(I will write for 3E later).

Please find your name below and check what topic you should post on your blogs by January 10, 2009. Thanks.
Aditya Warnada: http://ayokitacameping.blogspot.com/ - Please write topic 4 on the blog.

Andratama MS : http://meiliren.blogspot.com/ - Please write topic 4 on the blog.

Catur Adi Prianto: http://blognyacatur.blogspot.com/ - Please write topic 4 on the blog.

Dega Gung K: www.d364.blogspot.com - Please write topics 2,3, and 4 on the blog.

Devi Eka: http://arienata.blogspot.com/ - Please write topics 2, 3 and 4 on the blog.

Dhimas Riza Mochamad : http://dimaz-13.blogspot.com/ - Please write topic 4 on the blog.

Dwi Yuni Antoro: www.tekteksan.blogspot.com - Please write topic 1, 3, and 4 on the blog.

Dyah Putri: http://diepoet3.blogspot.com/ - Please write topic 4 on the blog.

Emillya Farda : http://kharismacuntik.blogspot.com/ - Please write topics 2, 3 and 4 on the blog.

Eritrika Widyawati: http://ritzhereon.blogspot.com/ - Please write topic 4 on the blog.

Fadli Madya: http://fadli-uled.blogspot.com/ - I CANNOT FIND YOUR BLOG HERE. :-(

Fitra Bastiyan: www.bastiyan.blogspot.com - Please write topic 4 on the blog.

Galuh Ayu Restuti: www.berbychan.blogspot.com - Please write topic 4 on the blog.

Ika Dewi Rosaria: www.blog-rosaria.blogspot.com - Please write topic 4 on the blog.

Intan Nilam: http://intansheaven.blogspot.com- Please write topics 2, 3 and 4 on the blog.

Irfan Diansyah : http://irvanland.blogspot.com/ - GREAT! YOU HAVE DONE ALL TOPICS 1, 2, 3, and 4.

Isharyanti M.: http://lihatsendiri.blogspot.com/- Please write topics 2, 3 and 4 on the blog.

Jefry Yusnata : http://jefryyusnata.blogspot.com/- Please write topics 3 and 4 on the blog.

Junnika Budi Astuti : http://queenika.blogspot.com/- Please write topic 4 on the blog.

Nadya : http://nadznadz.blogspot.com/- Please write topics 2, 3 and 4 on the blog.

One Ardhina : http://ardinasinside.blogspot.com/- Please write topic 4 on the blog.

Reza: http://rezapunyablog.blogspot.com/- Please write topic 4 on the blog.

Rizki Dwi Kartika : http://www.langsung-ajah.blogspot.com/ - Please write topics 2, 3 and 4 on the blog.

Yuyun: http://padepoli-yuyun.blogspot.com/- Please write topic 4 on the blog.

Zai Ardam F.: www.z41boy.blogspot.com/- Please revise topics and write topics 3 and 4 on the blog.

Brisbane, 2 January 2009

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Promotional/Marketing Startegy: Learning Guide

Dear students of 3A and 3E,

Greetings from Brisbane!
Our topic now is "Promotional/Marketing Strategy". In this topic we observe how a company of your choice has promoted or marketed their products, say whether it is appropriate, and tell the audience (class) what if other methods of promotion/marketing is employed.

For example:
(In this example, I only talk about promotion.)Case: The Jakarta Post

To promote in Malang market, an English newspaper The Jakarta Post has reduced the price and had newspaper boy at the crossroads (for example at the Dinoyo T-junction (not far from BCA) and ITN crossroad to provide the newspaper every day although only one copy. This type of promotion is call push strategy. [See the description about the strategy later in this guide.] Do you think this is a good strategy? Why? What if the newspaper had chosen another strategy, for example, pull strategy by advertising on Jawa Pos or movie slides at MATOS Movie? Will it be more successful? Why? Then summarize your idea.

To start with, you can do the following:

1. decide the product/company you want to research
2. get the picture of the company logo and the products
3. get the evidence or example of the marketing/promotional materials (by download, taking picture from street billboard, etc.)
4. classify whether the strategy is "pull" or "push" strategy. What are the chracteristics?
5. say whether the strategy is good or not. Why?
6. try to imagine if the company use another strategy. What would it be like? Is it better or worse than the previous one (answer to no. 4 and 5)? Why?

To help you understand push and pull strategy, below is the short article that I cut from
http://tutor2u.net/business/marketing/promotion_pushpull.asp.

Promotion- Push and Pull strategies

"Push or Pull"?
Marketing theory distinguishes between two main kinds of promotional strategy - "push" and "pull". Push A “push” promotional strategy makes use of a company's sales force and trade promotion activities to create consumer demand for a product. The producer promotes the product to wholesalers, the wholesalers promote it to retailers, and the retailers promote it to consumers. A good example of "push" selling is mobile phones, where the major handset manufacturers such as Nokia promote their products via retailers such as Carphone Warehouse. Personal selling and trade promotions are often the most effective promotional tools for companies such as Nokia - for example offering subsidies on the handsets to encourage retailers to sell higher volumes. A "push" strategy tries to sell directly to the consumer, bypassing other distribution channels (e.g. selling insurance or holidays directly). With this type of strategy, consumer promotions and advertising are the most likely promotional tools. Pull A “pull” selling strategy is one that requires high spending on advertising and consumer promotion to build up consumer demand for a product. If the strategy is successful, consumers will ask their retailers for the product, the retailers will ask the wholesalers, and the wholesalers will ask the producers. A good example of a pull is the heavy advertising and promotion of children's’ toys – mainly on television. Consider the recent BBC promotional campaign for its new pre-school programme – the Fimbles. Aimed at two to four-year-olds, 130 episodes of Fimbles have been made and are featured everyday on digital children's channel CBeebies and BBC2. As part of the promotional campaign, the BBC has agreed a deal with toy maker Fisher-Price to market products based on the show, which it hopes will emulate the popularity of the Tweenies. Under the terms of the deal, Fisher-Price will develop, manufacture and distribute a range of Fimbles products including soft, plastic and electronic learning toys for the UK and Ireland. In 2001, BBC Worldwide (the commercial division of the BBC) achieved sales of £90m from its children's brands and properties last year. The demand created from broadcasting of the Fimbles and a major advertising campaign is likely to “pull” demand from children and encourage retailers to stock Fimbles toys in the stores for Christmas 2002.

NOTE: you can use your own way to approach this topic.
Consult further schedules with Pak Bambang.

Thanks and goodluck.

Warmest regards,
Sugeng

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Week 2 Activities

Dear Students,
Our program this semester is strengthening our skills in speaking and writing about marketing in general for the company and product you choose. We have talked about the list of the topics, right?. However, I will post the course outline here for your reference.

COURSE OUTLINE
Purpose
The purpose of this course is to equip the students with the necessary English skills to write and communicate and give presentation on general topics of marketing in English.
The class program consists of class activities, blog project and final report. Below is the description.

I. English for Marketing Class ActivitiesThe class activities would consist of writing exercises and presentation. Writing exercises are done in collaboration with peers and/or teacher on specific topics. The presentation is done based on the writing to the class. For the presentation, Power point presentation is a must. Presentation should be conducted totally in English.

The topics are:

1. Company Introduction (types, products, activities, responsibilities, etc.)
2. Products and prices
3. Consumer segmentation
4. Consumer behavior
5. Promotion/marketing strategies
6. Selling strategies

For each topic, the students shall do at least internet research about a particular company and collect data about the aspects of the company related to the topic. For example, for topic 2, a student may research Unilever (company), and write report about its products and prices. To give a deeper dive, students can write about particular products out of all the products. (The students data and opinion about a particular aspect is to be written in the blog project.) After the report is agreed by the teacher, the students develop a power point presentation to be presented in the class.

By now, I suppose you also have established your small group.

As we have talked about last wee, your blogging task this week is "Introducing Yourself".
And for

For Topic 1 is "Company Introduction", in which we will talk about the company of your choice using the following vocabulary:
- company name
- founder name
- headquarters
- industry
- compony types (PLC, Ltd, Inc, Tbk, etc.)
- corporate culture
- manufacturing industry
- service industry
- share
- share holders
- General Meeting of Share Holders
- boards of commissioners
- board of directors
- assets
- department,
- etc.

As we have finished our discussion on the vocabularies, now this is the time to write up the description of your company of choice in full sentences and arrange them in some paragraphs. Then, give a presentation about it using PowerPoint slides. In the slides, no complete sentence in permitted.
Please start writing a complete post in your own blogs about this topic.Thanks.

Regards,
Sugeng

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Requirement to go to TOPIC 2 - 3A

Dear students of 3A,
If I have left a comment on your blog saying that you can go to the next topic, pls proceed to the next topic.
Otherwise, edit you previous posting and let me know the result.

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English for Marketing - Course Outline

English for Marketing Class Blog

Dear students,

Thanks for the enthusiastic session we had last week. This is the course outline for your reference.

Purpose
The purpose of this course is to equip the students with the necessary English skills to write and communicate and give presentation on general topics of marketing in English.
The class program cosists of class activities, blog project and final report. Below is the description.

I. English for Marketing Class ActivitiesThe class activities would consist of writing exercises and presentation. Writing exercises are done in collaboration with peers and/or teacher on specific topics. The presentation is done based on the writing to the class. For the presentation, Powerpoint presentation is a must. Presentation should be conducted totally in English.

The topics are:

1. Companies (types, products, activities, responsibilities, etc.)
2. Products and prices
3. Consumer segmentation
4. Consumer behavior
5. Promotion/marketing strategies
6. Selling strategies

For each topic, the students shall do at least internet research about a particular company and collect data about the aspects of the company related to the topic. For example, for topic 2, a student may research Unilever (company), and write report about its products and prices. To give a deeper dive, students can write about particular products out of all the products. (The students data and opinion about a particular aspect is to be written in the blog project.) After the report is agreed by the teacher, the students develop a powerpoin presentation to be presented in the class.
The total score for this part is 30 points.
II. English for Marketing Class Blog(Thanks to Jeffrey Hill, of Normandy Business School in Le Havre, France for this activity idea. I copy your idea here :-) for my classes. - http://escmarketing.blogspot.com/. See also http://jeffreyhill.typepad.com/english/normandy_business_school/ )Each student is required to create a blog for this course. The blog should provide an insight into the chosen topic and act as a forum for discussion.We shall be using Blogger for this project as it is free, user-friendly and hosted.All students must post at least one new entry to their blog each week. Posts must relate to the chosen topic and should contain what experts say and their original commentary. Quotes from other sources must be clearly identified and, wherever possible, linked to. Students must also post at least one comment per week on their classmates' blogs. These are minimum requirements and further posts/comments are to be encouraged. Students will also be responsible for responding to any comments posted by classmates (or the teacher) on their own blog.A links list should be created on the blog with links to sites relevant to the chosen topic. Links may point to web sites, other blogs or articles.Each class member is required to subscribe to all of the other class members' blogs using Bloglines, a news aggregator. This means that each blog will need an RSS feed, something which Blogger creates automatically.
These are what you should have to do by the end of next week.

1. Signed up for a Blogger account.
2. Chosen a topic and created your blog.
3. Made a post introducing yourself and first posting of your topic.
4. Send the URL to me.
5. Put a site feed link in your sidebar
6. You should be able to:

• Post a photo on your blog
• Place a link within a post.
• Add links to your sidebar.
• Subscribe to your classmate's blog.

From now until the end of the course you should make a minimum of one post per week. You should also leave a comment on at least one other blog. There will be a prize for the best blog. The winning blogs will be selected by the class members and teachers.
Tips:

• Remember that the best blogs are personal. People want to hear what you think.
• Try to vary the types of posts you make.* Keep your posts relatively short: 10 lines maximum.
• Use the spell checker.
• Don’t be afraid to experiment.
  

The credit for this blog project is 50 points.
How to syndicate your blog (taken from Mr, Hill's blog).
Syndicating your blog means making the content available via an RSS feed. An RSS feed is a kind of link you put on your blog so that users can read your blog in a feed reader such as Bloglines. You can find the site feed for this blog at the bottom of the sidebar on the right. If you wanted to read the 40 or blogs created for this project, you'd normally have to visit each one in turn. This would take a long time. However, if you subscribe to the feeds of these blogs using a feed reader, you can view the content of all those blogs in a single window. It is therefore a much quicker way of tracking and viewing multiple blogs.
To put an RSS feed on your blog, first go to Settings and copy the URL you'll find under Site Feed. Then put the feed link in your blog sidebar by creating a link in your blog template.
To subscribe to a feed using Bloglines, you first need to set up an account. Once you have done that, go to the blog you want to subscribe to and copy the URL of the blog feed (right click on link and copy shortcut). Return to Bloglines and click on My Feeds > Add. Enter the blog feed URL and voilà, you've subscribed. Repeat for as many blogs as you wish to subscribe to. You can organise your feeds into folders (Choose action > Move to: New folder), in which case all the blogs in a given folder will be displayed in a single window. I've tried to keep this explanation as simple as possible.
III. English for Marketing Class ArticleFinal report is an article made individually by the students at the end of the course. This article can be a rewriting of the blog entries or entirely new article made from the scratch.
The credit for this article is 20 points.

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Happy Eid Mubarak - Selamat Idul Fitri

Dear Class 3A and 3E,

In this happy and holy occasion, allow me to apologize for any inconvenience I have caused last year. I do hope I can be better helping you from now on.

I am happy you are such good and motivated students!


An important message for you all is that I will do a research at the University of Queensland, Australia, for about three or four months. I am leaving for Brisbane this October 27. Please continue studying independently and our media of interaction is your blogs and email.


My email address for correspondence is sugenghari @ gmail.com.

Best regards,
Sugeng

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Customer Segmentation and Behavior: Learning Guide

Dear students of 3A and 3E,

Greeting from Brisbane!
Now we combine two topics, Customer Segmentation and Customer Behavior. The reason is that these are closely related and we are run out of time. The time duration is two weeks.

For this topic, our purpose is to see the market segmentation of certain product(s) and the typical customer behavior for that product(s). Finally, in your opinion section, you will comment whether the product packaging, placement, distribution, selling strategy, etc. are already suitable or not. If not, you can suggest improvement.

To help you approach this task, you may answer the following questions or instructions:
1. Find the pictures of the product and its various packaging.
2. Who produced it?
3. Read the writing on the packaging. Who do you thing the target market? Why?
4. Remember the advertisement. Try to find the example. Who do you think the target market?
5. Now list the target market based on the sex, age, income, place of living, etc.
"Consumer behavior" is about how consumers acquire, consume and use your products.
To approach this topic, pls answer the following questions: (Visit these pages for your reference: http://www.consumerpsychologist.com/ and http://www.consumerbehavior.net/)

• how consumers think, feel, reason, and select between different alternatives (e.g., IM3, Mentari, etc for mobile service operator). For example, students select mobile operator based on the price.
• how the consumer is influenced by his or her environment (e.g., culture, family, signs, media). For example, students choose a certain mobile operator based on their own judgment. Rarely are they influenced by friends or family.
• How do consumers behave while shopping or making other marketing decisions. For example, students buy the product in nearby kiosk, no need to go to elite places.

After you answer all these questions, summarize the answer in one writing and end the writing with your opinion whether:
a. the product's packaging, placement, distribution, advertisement, etc. are already suitable with the targeted market?
b. the targeted market is already suitable, or there must be some extension or shrinking of the market?
c. you have any suggestion or not?

For class 3A, you have to try answer the questions in the classroom on Monday, 3 November 2008 and Class 3E, you have to try answer these questions in the classroom on Tuesday, 4 November 2008.

On Tuesday 4 November 2008, Class 3A must start presenting the topic. And on Friday 7 November, everybody must post the blog.

For 3E, presentation is on Friday, 7 Nov. 2008 and blogging is to be done on Saturday, 8 November 2008.

Schedule for work:
Class date activity
3A 3 Nov. Classroom discussion and drafting with the question guide.
3A 4 Nov. Classroom presentation and discussion
3A 7 Nov. Posting to the blog, including comment
3A 10 Nov. Classroom presentation and discussion
3A 10 Nov (night) End of posting to the blog

3E 4 Nov. Classroom discussion and drafting with the question guide.
3E 7 Nov. Classroom presentation and discussion
3E 8 Nov. Posting to the blog and comment
3E 14 Nov. Classroom presentation and discussion
3E 14 Nov. (night) End of posting to the blog

Good luck everybody.
Best greeting from Brisbane.
Sugeng

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