Week 2 Activities

Dear Students,
Our program this semester is strengthening our skills in speaking and writing about marketing in general for the company and product you choose. We have talked about the list of the topics, right?. However, I will post the course outline here for your reference.

COURSE OUTLINE
Purpose
The purpose of this course is to equip the students with the necessary English skills to write and communicate and give presentation on general topics of marketing in English.
The class program consists of class activities, blog project and final report. Below is the description.

I. English for Marketing Class ActivitiesThe class activities would consist of writing exercises and presentation. Writing exercises are done in collaboration with peers and/or teacher on specific topics. The presentation is done based on the writing to the class. For the presentation, Power point presentation is a must. Presentation should be conducted totally in English.

The topics are:

1. Company Introduction (types, products, activities, responsibilities, etc.)
2. Products and prices
3. Consumer segmentation
4. Consumer behavior
5. Promotion/marketing strategies
6. Selling strategies

For each topic, the students shall do at least internet research about a particular company and collect data about the aspects of the company related to the topic. For example, for topic 2, a student may research Unilever (company), and write report about its products and prices. To give a deeper dive, students can write about particular products out of all the products. (The students data and opinion about a particular aspect is to be written in the blog project.) After the report is agreed by the teacher, the students develop a power point presentation to be presented in the class.

By now, I suppose you also have established your small group.

As we have talked about last wee, your blogging task this week is "Introducing Yourself".
And for

For Topic 1 is "Company Introduction", in which we will talk about the company of your choice using the following vocabulary:
- company name
- founder name
- headquarters
- industry
- compony types (PLC, Ltd, Inc, Tbk, etc.)
- corporate culture
- manufacturing industry
- service industry
- share
- share holders
- General Meeting of Share Holders
- boards of commissioners
- board of directors
- assets
- department,
- etc.

As we have finished our discussion on the vocabularies, now this is the time to write up the description of your company of choice in full sentences and arrange them in some paragraphs. Then, give a presentation about it using PowerPoint slides. In the slides, no complete sentence in permitted.
Please start writing a complete post in your own blogs about this topic.Thanks.

Regards,
Sugeng